Etsy Seller Analytics Revenue Tracker Spreadsheet (Google Sheets, Excel)

Finally know your TRUE Etsy profit! Our all-in-one Etsy Seller Analytics tracker logs every order and automatically calculates all your Etsy fees — listing, transaction, payment processing, and offsite ads — so you see your real net profit, not just revenue. Built for Etsy shop owners who want to actually understand and grow their business.

*Not affiliated with or endorsed by Etsy, Inc. "Etsy" is a trademark of Etsy, Inc.*

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🗂️ 12 SPREADSHEET TABS + FULL SETUP INSTRUCTIONS 🗂️

✓ Instructions — Step-by-step setup guide with pro tips
✓ Setup — Shop info, editable Etsy fee rates, categories, and monthly goals
✓ Orders Log — Log each order; all Etsy fees and true net profit auto-calculate per sale
✓ Etsy Fees Breakdown — See exactly where your money goes: listing, transaction, processing, ads
✓ Monthly Analytics — Auto 12-month view of revenue, fees, COGS, and net profit
✓ Annual Dashboard — 8 KPIs + revenue trend line and net-profit-by-category pie chart
✓ Product Profitability — True profit by product, after all Etsy fees
✓ Ad Performance — Track Etsy Ads + Offsite Ads spend vs revenue (ROI & ROAS)
✓ Customer Analysis — Top customers, order counts, and average spend
✓ Goals & Run Rate — Monthly goals vs actual + predictive annual revenue projection
✓ Monthly Trends — Month-over-month growth and cumulative revenue
✓ Expenses & Net — Track business expenses to see your final net profit

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📊 KEY FEATURES 📊

⚡ 1,739 AUTO-CALCULATING FORMULAS — zero manual math
🛒 AUTO ETSY FEE CALCULATION — listing, transaction, processing, offsite ads, regulatory fee
💰 TRUE NET PROFIT — see what you ACTUALLY keep after every fee
📈 10 VISUAL CHARTS — pie charts, bar charts, and trend lines that update automatically
💸 FEE BREAKDOWN — know exactly what percentage of revenue Etsy takes
📣 AD ROI TRACKING — is your ad spend paying off? Now you'll know (ROI + ROAS)
📦 PRODUCT PROFITABILITY — which products actually make money after fees
🎯 RUN RATE PROJECTION — forecast your annual revenue from current performance
📅 MONTHLY + ANNUAL VIEWS — the big picture and month-by-month detail
✏️ EDITABLE FEE RATES — update in Setup whenever Etsy changes them
🛒 300 ORDER SLOTS — room for a full year and beyond

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📥 YOU WILL RECEIVE 📥

→ A PDF with the link to the Etsy Seller Analytics tracker for Google Sheets
→ An Excel (.xlsx) version of the tracker
→ A pre-filled SAMPLE spreadsheet with example data for easy reference
→ Full setup instructions included in your template

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💻 YOU WILL NEED 💻

1. A free Google account (for Google Sheets version)
2. OR Microsoft Excel (for .xlsx version)

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🔑 LICENSE & TERMS OF USE 🔑

Personal use only. Single-user license. Redistribution prohibited.

📕 REFUND POLICY 📕

Digital purchases are final. Contact us with any issues.

⚖️ DISCLAIMER ⚖️

Informational purposes only. Not financial or tax advice. Not affiliated with or endorsed by Etsy, Inc. Etsy fee rates are entered by you and should be verified against Etsy's current fee schedule.